Case study

First Digital Media:

50% more conversions

How a ground-up WordPress rebuild lifted First Digital Media's conversions by 50% and keyword rankings by 50% with faster, more secure pages.

Overview

First Digital Media is a Lancaster-based digital marketing agency serving clients across the UK, offering website design, social media management, SEO, e-commerce, branding, and marketing solutions.

Delivix delivered a full design-and-development programme — a custom WordPress build — to boost the agency's brand presence, performance, and user experience.

Sector: Digital marketing agency
Year: 2024

The Challenge

Despite a strong reputation, the existing site was hard to navigate, slow to load, and ranked poorly in search — pushing conversions down as visitors left without taking action.

Weak security, dated content and structure, and a lack of analytics tooling meant the team couldn't track KPIs, gather feedback, or measure campaign performance.

Slow load times and poor mobile responsiveness
Low SEO rankings from dated structure and content
No analytics or third-party tracking to measure ROI

The Solution

We built a custom WordPress site from scratch with WPBakery, adding image sliders and galleries for clear navigation and responsive layouts across laptop, tablet, and mobile.

Our website development work paired CloudFlare delivery and image compression for speed with GA4, HTTPS/HSTS, SSL, and reCAPTCHA for measurable, secure performance.

Custom WordPress + WPBakery responsive rebuild
CloudFlare CDN, image compression, faster load times
GA4 analytics, HTTPS/HSTS, SSL, reCAPTCHA, WhatsApp chat

The work we shipped

A custom build, designed to convert

A responsive WordPress rebuild with animated interactions, clear navigation, and conversion-focused pages — the surfaces that turned a dated site into a fast, secure platform.