Case study

AAG Foods:

a halal importer goes digital

How Delivix built AAG Foods a website, design, and marketing engine from scratch — turning a conventional Japanese halal importer into a digital leader in six months.

Overview

AAG Foods is the leading halal food importer in Japan, bringing favourite products from migrants' home countries — meat, spices, lentils, rice, pickles and more — to the people who miss them since 1998.

A conventional store grown on word of mouth, AAG Foods partnered with Delivix to build its entire digital identity, from website development to design and digital marketing.

Sector: Food services / Halal importer
Year: 2024

The Challenge

Despite trading since 1998, AAG Foods had no online presence — sales relied on word of mouth, leaving the wider migrant audience across Japan unaware of the brand.

A secure, SSL-protected platform was only the start; it also needed an intuitive, engaging design and a marketing campaign capable of turning awareness into recurring sales.

No online presence in a country-wide market
Limited visibility beyond a few cities
No design or marketing engine to drive sales

The Solution

Delivix split the work across three teams — development, design, and marketing — and built everything from scratch over six months. A WordPress build delivered a secure, SSL-protected store with product showcases, contact and order forms, and a resources section.

An intuitive, easy-to-navigate UI/UX made products simple to find and buy, while our digital marketing programme combined SEO-optimised content, targeted PPC, and social campaigns to drive qualified demand.

Secure WordPress build with product showcases and forms
Intuitive, easy-to-navigate UI/UX design
EEAT-led SEO content, PPC, and social marketing

The work we shipped

A halal store built for the digital world

A secure WordPress build with intuitive product showcases and easy-to-navigate ordering — the surfaces that turned a conventional importer into a digital leader.